And it looks like this popularity isn’t stopping abroad either.
Like other “eco-hospitality” startups that have popped up in recent years, Australia-based Unyoked doesn’t operate massive hotels with hundreds of rooms and thousands of guests.
Instead, it has found its niche with off-grid tiny houses on wheels surrounded by nature.
If you’re in an Unyoked hut – which is every two hours from nearby towns – you’re unlikely to see or hear other people.
And that promise of seclusion has drawn travelers to book their staterooms since the company’s debut six years ago.
Within the first 48 hours of Unyoked’s launch in March 2017, all cabins were booked months in advance, Cameron Grant – who founded the company with his twin Chris – told Insider.
The hospitality provider currently has almost 100 units across Australia and New Zealand, with a handful in the UK.
And over the past six years, those cabins have maintained an occupancy rate of about 73%, Grant said.
Following such high demand and a funding round of over $19 million, the hospitality company will now begin to expand across Europe…
… with a focus on Scandinavia, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland and the UK.
Grant believes the company has achieved this success because it “created a new category of travel.”
“It’s not the same as when people book Airbnb and go away for the weekend,” he said. “People book Unyoked because they are stressed, anxious, need a sense of freedom, or want to clear their mind. And they connect with the fact that these natural places are what make them feel [better].”
Unyoked’s target demographic is Millennials. Think of the stereotypical burned-out young worker who needs a break and some nature.
And in the next three to four years, about a thousand of these tiny homes should be in operation.
Much like US-based Getaway – known for its tiny shacks in a matte black Instagram format – Unyoked’s properties are all accessible to city dwellers.
But according to Grant, unlike Getaway, Unyoked prioritizes seclusion.
Some of the units are all on the same lot.
But given the distance between cabins, travelers are unlikely to see or hear other Unyoked guests during their stay.
The walls are lined with plywood-like panels, revealing the natural wood grain.
And outside, each unit is equipped with an outdoor fire pit and cooking utensils for travelers wanting a true camping experience.
To stay off-grid, all tiny homes are equipped with solar power, rainwater tanks, wood-burning fireplaces, and composting toilets.