by And it looks like this popularity isn’t stopping abroad either.
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Like other “eco-hospitality” startups that have popped up in recent years, Australia-based Unyoked doesn’t operate massive hotels with hundreds of rooms and thousands of guests.
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Instead, it has found its niche with off-grid tiny houses on wheels surrounded by nature.
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If you’re in an Unyoked hut – which is every two hours from nearby towns – you’re unlikely to see or hear other people.
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And that promise of seclusion has drawn travelers to book their staterooms since the company’s debut six years ago.
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Within the first 48 hours of Unyoked’s launch in March 2017, all cabins were booked months in advance, Cameron Grant – who founded the company with his twin Chris – told Insider.
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The hospitality provider currently has almost 100 units across Australia and New Zealand, with a handful in the UK.
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And over the past six years, those cabins have maintained an occupancy rate of about 73%, Grant said.
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Following such high demand and a funding round of over $19 million, the hospitality company will now begin to expand across Europe…
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… with a focus on Scandinavia, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland and the UK.
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Grant believes the company has achieved this success because it “created a new category of travel.”
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“It’s not the same as when people book Airbnb and go away for the weekend,” he said. “People book Unyoked because they are stressed, anxious, need a sense of freedom, or want to clear their mind. And they connect with the fact that these natural places are what make them feel [better].”
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Unyoked’s target demographic is Millennials. Think of the stereotypical burned-out young worker who needs a break and some nature.
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And in the next three to four years, about a thousand of these tiny homes should be in operation.
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Much like US-based Getaway – known for its tiny shacks in a matte black Instagram format – Unyoked’s properties are all accessible to city dwellers.
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But according to Grant, unlike Getaway, Unyoked prioritizes seclusion.
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Some of the units are all on the same lot.
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But given the distance between cabins, travelers are unlikely to see or hear other Unyoked guests during their stay.
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The walls are lined with plywood-like panels, revealing the natural wood grain.
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And outside, each unit is equipped with an outdoor fire pit and cooking utensils for travelers wanting a true camping experience.
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To stay off-grid, all tiny homes are equipped with solar power, rainwater tanks, wood-burning fireplaces, and composting toilets.
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