Meta extends maximum Facebook reel length to 90 seconds

announced meta(Opens in a new window) Friday that it’s introducing new Facebook Reels features and expanding the maximum reel length from 60 to 90 seconds.

One of the new features announced by the company, Grooves, uses visual beat technology to align and synchronize the movement of a video to the beat of a song. The technology is already being used by TikTok and was launched on Instagram Reels last year.

Another new feature already available on Instagram allows Facebook users to create reels with trendy templates. The option, also found on TikTok, allows users to rip a template from a reel they were watching and implement it in their own creation.

Instagram reels are already reaching 90 seconds after an update in June. In recent months, Meta has moved features it already offers on its main platforms — like polls, quizzes, and emoji slider stickers — to Reels as well. And in a move aimed at professional content creators, the company introduced tools(Opens in a new window) which allow users to generate short vertical reels from Facebook or Instagram Live content.

In August, Meta allowed reel makers to post their reels on their Instagram and Facebook pages. As Engadget notes(Opens in a new window)the company says that reels is the fastest growing format, with the number of games reportedly more than doubling in the last year.

Video-focused changes weren’t embraced by everyone, however. Last year Instagram users including some of the most famous(Opens in a new window)She rebelled against the updates with a “Make Instagram Instagram Again” campaign. Finally, Adam Mosseri, the head of Instagram, conceded that the app “needs to take a big step back, regroup and figure out how we want to move forward.”